Laneige
NEO Cushion Event
Partnering with Laneige, we helped to re-launch their ever-popular NEO Cushion with the #YOURBESTMODE Campaign.
ABOUT THE PROJECT
Laneige was looking to build awareness and cultivate fandom for its NEO Cushion product, but it’s a challenge to stand out in a crowded market. Not only did it need to generate social buzz, it also had to position NEO as the must-try Cushion.
The goal was to recruit new customers and convert existing cushion users from other brands to try NEO, achieving top-of-mind recall in the beauty market.
OUR PART
The #YOURBESTMODE campaign was brought to life through a series of immersive brand experiences.
To kick things off, a themed photobooth installation was deployed at a Laneige store, inviting customers to capture moments with their new favourite cushion.
The activation culminated in a weekend-long experiential showcase featuring a curated museum concept, interactive workshops, and a masterclass — delivering a memorable and engaging brand journey.
