DBS Transformation Festival
Flash has been partnering with DBS to host the annual DBS Transformation Festival since 2021. This dynamic event spans 3 to 5 days and serves as a platform for the sharing of internal projects and initiatives bank-wide.
ABOUT THE PROJECT
We’ve been instrumental in producing a seamless hybrid experience, from rehearsals to on-site speaker management, design works and live to post-production support.
Together with DBS, we’ve been achieving our objectives year after year, reaching a wide audience and fostering an environment conducive to learning and innovation, ensuring the success of the Transformation Festival.
EVOLVING EXPERIENCES
As a recurring event that continues to evolve yearly, DBS Transformation Festival introduced different concepts and experiences across each edition, from physical exhibitions and interactive infographic boards to a flywheel installation featuring rowing machines as a metaphor for change and transformation.
OUR PART
Flash handled the end-to-end hybrid event execution, including creative direction, design works, speaker management, rehearsals, live production, and post-production support.
Across different editions, we also developed experiential touchpoints, interactive installations, infographic systems, and animation content to enhance the festival experience.
MOMENTS
