DBS IBG
SME Booth @SMEICC
A long-running DBS booth build, delivered annually since 2017, designed to create a welcoming, high-impact space for meaningful engagement at SMEICC.
ABOUT THE PROJECT
Developed as a recurring booth for SMEICC, the DBS space is designed to consistently translate the brand into a clean, approachable environment. Each iteration builds on a familiar foundation, balancing brand consistency with refreshed design elements to stay relevant year after year.
The booth focuses on clear visibility, structured layout, and a welcoming presence, creating a space that stands out within a busy exhibition while remaining functional and easy to navigate.
OUR PART
Flash Concepts partnered with DBS to design and produce the booth, managing everything from spatial planning to fabrication and on-site setup.
The space was designed with clear zoning and intuitive flow, enabling DBS representatives to engage attendees comfortably while maintaining strong brand visibility, refreshed yearly to stay relevant.
In more recent builds, we’ve also introduced an interactive digital game experience, adding a touchpoint that draws in attendees and encourages deeper engagement.
