Masimo Technology Symposium
Brand activation, Events management, Logistics management
Focusing on their latest line of noninvasive healthcare technologies, Masimo set out to hold their first ever symposium in Singapore. We separated the ballroom into two halves. The front half was reserved for the lecture and sit-down meals. At the back, we erected a huge 18-meter-long backdrop to create an immersive simulated environment for the demonstration.